A catalogue by category
Thirty-four styles across six categories, from boys’ and girls’ sets to newborn jablas, with category filters, pages and a quick view for each product.
Case study · B2B catalogue website
SRI MAYA FASHION: a kidswear catalogue built for bulk orders.
Give a Tiruppur kidswear manufacturer, in business since 2008, a catalogue that retailers and wholesalers can browse on a phone and turn into a bulk enquiry in one message.
- Client
- SRI MAYA FASHION
- Location
- Tiruppur, Tamil Nadu
- Industry
- Apparel & Manufacturing
- Services
- Web Development, UI/UX Design
The live site, in motion
Scroll through srimayafashion.com.
The challenge
Thirty-four styles, one busy buyer.
A kidswear manufacturer sells to several kinds of buyer at once: shop owners restocking, wholesalers buying in volume, brands asking about private label, and families who found them online. Most of them want to see the range, ask about a price and move on, not create an account.
Bulk orders are negotiated in conversation. The site had to make the range easy to browse and then hand the buyer over to WhatsApp or email with everything the team needs to quote, instead of pretending to be a shop with a cart.
What we built
A catalogue that works like a wholesale counter.
An enquiry list
Buyers add the styles they like as they browse, then send the whole list in one go, so a bulk enquiry arrives as one message rather than ten.
WhatsApp enquiries per product
Every enquiry button opens WhatsApp with a message already naming the product, so the team knows exactly what the buyer is asking about.
A B2B enquiry form
Name, company, phone and the kind of requirement (wholesale, shop stock, private label and more), delivered to WhatsApp or email, with the site itself storing nothing.
Bulk price tiers
Where the client chooses to publish prices, products show the MRP and per-piece prices for larger order sizes; the rest say “price on request”.
Story, process and gallery
The company story since 2008, a six-step manufacturing walkthrough from fabric to dispatch, and a filterable gallery with full-screen viewing.
How we approached it
Enquiries first, checkout never.
- Designed around the enquiry, not a checkout: wholesale prices are agreed in conversation, so the site hands buyers straight to that conversation.
- Product photos are served in modern formats at the right size for each screen, so a long catalogue stays quick on mobile data.
- Designed, built and handed over by the same small team.
Services on this project
The services behind it.
Web Development
Fast, accessible, responsive web applications. React and Next.js, from first prototype to production.
UI/UX Design
Research, flows, design systems and prototypes — so the first build is the right build.
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